Primal Instinct
A Swiss techno record label driven by the deep rooted instinct within us all for rhythm and beat. Focusing in on the basic patterns in music, they create tracks that resonate through the walls of the club and the chests of their tribe members.
SERVICES
Creative Direction
Design
![Behance_Logofolio_covers [Recovered]-02.png](https://images.squarespace-cdn.com/content/v1/6333259497281c40346f8720/06e942ea-0f92-480d-aeb3-62deb2b49652/Behance_Logofolio_covers+%5BRecovered%5D-02.png)
![Behance_Logofolio_covers 2[Recovered]-15.png](https://images.squarespace-cdn.com/content/v1/6333259497281c40346f8720/4e7536b2-7183-47f3-86ca-b0120a02840d/Behance_Logofolio_covers+2%5BRecovered%5D-15.png)
THE TRIBE
Dance is unique to the individual. No two people react to the same piece of music the same. The Primal Instinct brand consists of a suite of icons or 'Tribe Members' that are interchangeable on designs and between one another. Used alone they represent the individual, used together they represent The Tribe
![Behance_Logofolio_covers 2[Recovered]-14.png](https://images.squarespace-cdn.com/content/v1/6333259497281c40346f8720/a735d125-4e0e-48ac-a58e-805de3f607dc/Behance_Logofolio_covers+2%5BRecovered%5D-14.png)
Design and art direction: Cardle
Animation: FEMUR